Who Is Brooke Triplett? Why Your Sales Script Must Come Down

Who is Brooke Triplett?

Brooke Triplett is the founder of She Sells. On Instagram she is @shesellswithbrooke, a verified account with about 67,300 followers as of October 17, 2026.

Her website calls her an Australian sales coach. It says she started out as a primary school teacher. Her reel captions put it in one line: "I used to teach kids how to read. Now I teach women how to close millions."

She makes big claims. Her Instagram bio says "$20M+ sold from home" and "1000+ women placed." Her website says she has made more than $10 million in online sales. Those are her numbers, and the two do not match. We have not checked them, and nobody's results are guaranteed.

She also hosts a podcast called She's Not Selling with her head coach, Natasha Alexis, according to the show page.

What does She Sells with Brooke sell?

She Sells is a paid training program. Her site says it teaches women with no sales background to work as remote closers and appointment setters. That means taking sales calls over Zoom, and sales chats by message, from home.

The site lists two main programs:

• She Launches. A starter program for women new to sales. The site says it does not include job placement.
• She Soars. The bigger program. Members earn what She Sells calls a "Cert III in Remote Sales." Then, the site says, the team works with them "to land a role within 90 days, or your money back."

The site does not show a price. It asks you to book a free call. It reports an 84.6% closer placement rate and says it works with more than 150 hiring businesses. Again, those are the company's own numbers. The site itself says, "Results vary and are not guaranteed."

An Entrepreneur contributor piece describes parts of the training. It lists an objection handling masterclass, a "Call Flow Visual" framework and a "Call Vault" of real sales calls to study. The page is marked as contributor content, so read it as a friendly write-up, not a news report.

One thing we liked: the site warns readers about fake sales jobs. It says to be wary of anyone who asks you to recruit others or buy stock, because "that is network marketing, not a sales job." Want to know how these remote roles pay? Our guide to high-ticket sales explains the model.

Why does Brooke say a sales script is just scaffolding?

Most new reps want a perfect sales script. Brooke thinks that can become a trap. "We look at a script as a framework," she says in the reel. "It's something that you can lean on to guide you."

The script is there to hold you up while you learn. But she says it has to come down. After that, "you have to understand the psychology behind why you're asking the questions."

Her real point is about listening. "The answers that they give you, that's then going to direct the next question that you actually ask," she says. Sticking to a rigid script, she warns, "will actually do more damage" than good.

How to take down your own scaffolding

Here is a simple way to use her idea. These steps are our own example, built from what she says:

1. Learn the script cold. Know the order of the call and why each part is there.
2. Write down the why. Next to each question, write what you want to find out.
3. Listen for the answer, not your next line. Let what the buyer says pick your next question.
4. Keep the order, drop the exact words. Walk the same steps in your own voice.

Need good questions to start with? See our list of closing questions examples. Our Featured Closer Maddie DeCoste makes a similar case. She handles objections without reading from a page.

What is the DDRC loop for objections?

Brooke says the end of the call is where reps lose deals. "Doing 99% of the work, you can lose 100% of the results in just the last 1%," she says to open a podcast episode on objections.

In that episode she interviews her husband, who also coaches in her program. He built a loop called DDRC. It stands for Define, Discuss, Reframe, Commit. He says an objection is really a belief. You can't change the facts. But you can change what the facts mean to the buyer.

1. Define. Ask what the buyer means. "That's a lot of money" could mean "I can't," "I'm scared" or "How would I pay?" He says reps go wrong when they guess. Asking also buys you a moment to stay calm.
2. Discuss. Get on the same side of the table. He says "everyone becomes a coward when there's money," so set the money aside for a moment. Ask, "Let's suppose you did have the funds, would this work for you?" Then ask why. Let the buyer sell themselves.
3. Reframe. Change what the belief means. One reframe he uses: "What do you feel like comes first, a million dollars or a millionaire mindset?"
4. Commit. Ask for small commitments. What do they need to do to get what they said they want?

If the buyer brings up a new worry, you run the loop again. He says the team trained hard on it and doubled its close rates. That is their claim. We have not checked it, and nobody's results are guaranteed.

He also has a sharp way to explain value. "No one really wants to like buy the ticket to get to the holiday," he says. People want to land in Paris. Sell the place, not the plane. Our guide to objection handling for sales covers more ways to deal with push-back.

The "money aside" move may sound familiar. Our Featured Closer Kayla Hodges uses almost the same question when a buyer says they can't afford it.

How does one of her closers make $200 per booked call?

In a reel filmed in the car, Brooke talks about a closer who works with her team. She says the closer makes about $200, on average, for every call that lands in her calendar. The man driving adds that she has held that number for more than four weeks.

How? Brooke says it is not about closing every call. "It's because of the systems that she's set up around her." The list in the video:

• How she handles objections
• Her mindset before each call
• A confirmation process, including three-way confirmations to build authority and make sure buyers show up
• Her close rate and her show rate
• How she manages her pipeline

Once the average holds, "it just becomes a volume game," Brooke says. You stop sweating one call. These are her numbers for one closer. We have not checked them, and nobody's results are guaranteed.

Show rate matters more than most reps think. A clear follow-up helps here. See our guide to the follow-up email after a sales call.

What can any closer learn from Brooke Triplett?

You don't need to join a program to use her best ideas. Here they are side by side:

Pitches work the same way. Our sales pitch presentation examples show how a plan can guide a talk without making you sound like a robot.

Where can you follow Brooke Triplett?

She posts most on Instagram as @shesellswithbrooke. She is also on YouTube and TikTok under the same name. Her personal site is brooketriplett.com.

Thinking about any sales program? Ask hard questions first. Ask what it costs, what the refund rules say in writing and what a typical student earns. Brooke's own site points readers to its earnings disclaimer, so read it.

Now think back to that podcast studio. A former teacher who made $440 in her first month is telling reps to take their scaffolding down. She knows what support looks like, because she used to give it to children learning to read. The script gets you started. Then it has to come down, so the house can stand on its own. Meet more closers like her in our Featured Closers section.