Who Is Kayla Hodges? Sales Affirmations and the R.E.D. Method

Who is Kayla Hodges?

Kayla Hodges is the founder of Elite Sales Women. On Instagram she is @kaylalivingboldly, a verified account with about 125,100 followers as of October 17, 2026. Her bio is short: "I teach women how to sell."

Her YouTube page calls her an international speaker and the Founder and CEO of Elite Sales Women. It says she did millions in sales in B2B, B2C and event sales. Then she saw there was no sales training made just for women. So she built her own.

Her company site says she has more than 10 years in sales, including high-ticket sales. It also says the group has more than 13,000 women from 158 industries. Those are her numbers. We have not checked them.

Sales runs in the family, in a way. In one reel she says she grew up in her mom's Mary Kay office. The walls were covered with goal posters. Her favorite quote was "Shoot for the moon so that you may land among the stars."

What are sales affirmations, and why does Kayla use them?

Sales affirmations are short, positive lines you say to yourself about who you are as a seller. You say them out loud, often every day. The goal is to change what you believe about yourself.

Kayla is blunt about why this matters. "You behave in alignment with who you believe that you are," she says in the reel. The text on screen puts it simply: you will never outperform who you believe you are.

She says she was "freaking awful" when she started in sales. A mentor taught her a trick. Write out everything you want in the present tense. Then say it out loud until it becomes true.

She wrote her page eight years ago. In the video, she reads it. Some of the lines:

• "I'm influential everywhere that I go."
• "I am the queen of sales."
• "I find new clients easily, and they want to work with me."
• "I'm relaxed when I speak, and I'm passionate at the same time."

She says every single thing she has written down has come true. That is her claim. We have not checked it, and nobody's results are guaranteed.

How to write your own positive sales affirmations

Kayla's steps are simple:

1. Find the belief that hurts you. Maybe it is "I suck at this" or "other people are better than me."
2. Write the opposite. Use the present tense, as if it is already true.
3. Say it out loud every day. She read hers every morning before work.
4. Stay with it. She says the key is being willing to be consistent.

Here is an example line we wrote, not one of hers: "I ask great questions, and buyers are glad they talked to me." Short. Present tense. Easy to say. For more lines that keep reps going, see our list of sales motivation quotes.

What is the R.E.D. Method?

R.E.D. is the system Kayla teaches. Her YouTube page says it stands for Real, Empowering and Disarming questions. Her program page sums it up in one line: "Stop Handling Objections. Start Preventing Them."

• Real questions. No scripts. Ask true, curious questions to find what the buyer really needs.
• Empowering questions. Help the buyer reach their own "aha moment."
• Disarming questions. Calm the push-back before it forms.

The big idea: most training teaches you what to say after an objection shows up. Kayla teaches you to stop it from showing up at all. The same page says women who learn it see a 2x to 4x jump in close rate. That is her claim, and we have not checked it. Our guide to objection handling for sales covers what to do when one gets through anyway.

What six questions does Kayla say close the deal?

"The less you talk on a sales call, the more you're going to close," Kayla says in this reel. Her caption says talking less was the biggest thing that changed her close rate.

She says average reps "product vomit." They list every feature and try to convince. Top reps ask questions, in order:

1. Rapport questions. Not fake small talk. Find out why they want this. Ask what is making them want it now.
2. Current situation questions. Find the facts. Where are they right now?
3. Pain awareness questions. Ask how the problem is really affecting them.
4. Past awareness questions. Ask what they tried before and what did not work. She says this is how you stop objections.
5. Future awareness questions. Ask them to picture life once the problem is solved.
6. Ramification questions. Ask what happens if they do nothing for another six months.

When buyers answer, they hear their own reasons. They start to sell themselves. "Tension in the body is not pressure," she says. It is a gap between where they are and where they want to be. Want more lines like these? See our list of closing questions examples.

Our Featured Closer Danielle Lynch also leans on questions to learn what each buyer needs. Different coach, same core habit.

How does Kayla handle "I need to think about it"?

This is one of her most-watched topics. Her reel on this objection has more than 881,000 plays. She says most people only say it when they are trying to get rid of you.

Her move is to make the buyer feel safe first. She does not push. She books the next talk:

1. "Okay, yeah, that's not a problem. What's your time frame on wanting to think this over?"
2. She offers a time the next morning and books it while they are still on the phone.
3. Then she asks what they want to go over, so she can "have everything prepared" for the next call.

She says that is when buyers tell her the real objection. Most of the time, it is price. Our Featured Closer Maddie DeCoste handles the same line another way. She checks the offer first, then digs for the real reason. Both agree on one thing: "I need to think" is rarely the whole story.

What does she say when a buyer can't afford it?

In a role play with 422,000-plus plays, a buyer tells Kayla his company can't afford it until next year. She stays calm and asks him to explain more.

Then she sets the money to one side: "Well, money aside, do you even feel like we could actually help?" He says yes. She asks why. He tells her, in his own words.

Next comes the cost of doing nothing. "What happens if we don't do anything about this?" Then: "Are you willing to settle for that if you didn't have to?" Only after that does she offer to split the price into a few payments.

Notice the order. Value first. Then the cost of waiting. Then the money. That is the same order as her six questions.

How does Kayla use sales role play to practice?

Kayla says reps struggle on calls for one reason. "It's not because you're not good enough," her caption says. "It's because you're not practicing."

So her team built the Red Room, an AI sales role play tool. In the video, she picks fitness sales, then an outbound call, then medium difficulty. The AI plays a prospect who signed up online.

The AI keeps trying to get the price early. Kayla keeps asking why. "What causes you not to stick with them?" When the AI asks for the price again, she asks if it would be okay to ask a few more questions first. Her caption says old her "would've fallen for it every time."

Her line on it: "That's not talent. That's practice." If you are curious about AI on the phone, our guide to AI cold calling explains what the tools can and can't do.

What can any closer learn from Kayla Hodges?

Kayla once put sales in one line on stage: "All selling is, is change," she says in this clip. People hate change. So your job is to show that changing is less risky than staying the same. You are not selling the thing. You are selling what the thing does.

None of this needs a big budget. It needs reps, good questions and a strong belief in yourself. If you sell big-ticket offers, our guide to high-ticket sales shows how these skills pay off.

Where can you follow Kayla Hodges?

You can find her on Instagram and TikTok as @kaylalivingboldly, and on YouTube as @KaylaHodges. Her company site is elitesaleswomen.com. It offers a free women in sales community with weekly live trainings, plus R.E.D. Method programs for single reps and sales teams.

Think back to that woman with the ripped pantyhose, stuttering through her calls. She wrote "I am the queen of sales" before she had any proof. Eight years later, she read that same page on camera. "I have it right here," she said. Then she told her followers to write their own. You can meet more closers like her in our Featured Closers section.