Who Is Summer Newman? Pest Control Sales and the Porch Referral

Who is Summer Newman?

Summer Newman sells pest control service door to door. On Instagram she goes by @summersellss. Her account has a verified badge and about 11,100 followers as of October 17, 2026.

Her bio is short. It says "Top Female in D2D" and "1M in personal sales." It also says "Sell | Train | Lead." Those are her claims. We have not checked them, and nobody's results are guaranteed.

She tells her own start story in an October 6 post. She says she is 21 and went from three jobs and ten thousand dollars a year to knocking doors. She says she had no degree and no connections. She had a sales workbook she memorized in two weeks.

In that same post, she says she made a choice on her church mission. She was never going back to hourly work.

In an October 11 reel she gives more of the story. "My name is Summer Newman," she says. She made the choice to step into sales a year and a half ago. "I had no idea if I was going to be good at it," she says. She also shares that her faith is at the center of who she is.

What is pest control sales?

In pest control sales, reps knock on doors and sign homeowners up for pest service. A lot of it happens in the summer. Summer calls it the summer sales industry. You talk to a stranger on a porch, you solve a problem with bugs, and you ask for the sale.

Summer works with Aptive. She tags @aptivesales in her posts. In an October 8 reel she and a teammate invite women to an "Aptive Woman" event. In it they say they are "the top two female reps in the pest control industry." That is their claim, and we have not checked it.

If you are new to selling face to face, our guide to what cold calling is covers the same skill on the phone. And our look at the door-to-door salesman explains the FTC Cooling-Off Rule and local permit rules every knocker should know.

How does Summer Newman get referrals?

Her most useful lesson is about referrals. In an October 9 reel, she walks through her process in three steps. It works at the end of every sale, not weeks later.

Step 1: Give an incentive

At the end of each sale, she tells the customer about a friends and family program. Her offer is simple. "I'll give you a month free on your account," she says, for anyone they send her way.

Step 2: Make it a little emotional

Next, she says, "people attach to emotional needs." So she tells the customer why referrals matter to her. "This is how I support my lifestyle," she says. She adds that it is how she is building for her future family.

This is not a trick. It is the truth, said out loud. People like to help a real person more than a company.

Step 3: Ask for it right now

Last comes the part most reps skip. She asks in the moment. "Do you have anyone that we could call or text right now?" She also asks about anyone who lives close by.

She says most of the time the answer is something like, "Oh yeah, my brother or sister lives down the street." Then she asks for that phone number and calls. Since their family just signed up, she says, they are much more likely to sign up too.

That last step is about speed. Our Featured Closer Moe Makke preaches the same idea with new leads: reach out fast, while the interest is warm.

Does Summer Newman do skits?

Yes, some of her reels are jokes. In one October 16 reel, her teammates dump flour on each other in a parking lot at night. The caption jokes that bullying did not end in high school if you are a woman in D2D sales. It is a team prank, not a sales lesson. It had about 29,300 views on October 17, her most-watched recent reel.

In another reel from a team trip in Hawaii, coworkers get asked who will "larp" the most that week. It is a playful bit for her team, not a real survey.

Most of her other posts are about discipline, faith, flying helicopters and the work itself.

What is a day in pest control sales like for her?

She shows it. "A day in my life as a girl in D2D sales" starts with a time stamp of 7:25 a.m. The video ends after 9 p.m. In between she stops at an office, a hangar with a helicopter, and an evening meeting.

In another reel, her day starts at 3:55 a.m. She calls it her "5-9 before my 9-5." Her TikTok bio says "I fly helis," and an October 12 reel shows her at the controls of one.

She also posted a list of 25 habits. Two of them are about money: "Put a percentage of every paycheck somewhere you won't touch it," and "Spend less than you make." Those are good rules for anyone paid on commission, since paychecks can swing.

What does she say about sales and freedom?

In an October 16 reel, she says she is working from Hawaii. She says one big thing she learned in sales is that "your income doesn't have to be tied to how many hours you work."

Then she adds the warning most people leave out. "That freedom does not come first," she says. You have to put in the work and get uncomfortable. You have to get good at something before you enjoy the flexibility.

That is the honest part of her pitch. Our list of sales motivation quotes has more lines like it for the hard days.

Summer also recruits. Her bio says to DM her "100k" to get started. Her booking page offers a free call about whether summer sales is right for you. If you take a call like that, ask exactly how you get paid. Our sales interview questions and answers guide can help you ask good ones.

What can any closer learn from Summer Newman?

• Ask for referrals at the close. The best time is when the customer just said yes.
• Give a reason to help. A free month and a true reason beat a vague "know anyone?"
• Make it easy. Ask for one name and one number, right now.
• Start before you feel ready. In her reintro reel she says, "Start scared."
• Keep the basics. One caption says, "The fundamentals don't stop mattering when you start winning."

The referral ask is really a closing question. Our list of closing questions examples shows more ways to ask for a clear yes. If the referral says "not now," our guide to objection handling for sales will help you keep the talk going. Our Featured Closer Jeremy Miner also started by knocking doors in college.

Where can you follow Summer Newman?

You can find her on Instagram as @summersellss and on TikTok as @summersellsss, with three s's at the end. Her TikTok had about 4,000 followers as of October 17, 2026. Her links live at stan.store/summersells.

Think back to that porch. The deal is signed, and she still asks one more question. A brother down the street is not a cold door anymore. He is a warm one, because his family just said yes. That is the whole lesson of pest control sales in one move. Meet more reps like her in our Featured Closers section.