Who Is Ava Mistruzzi? Hard Selling vs Soft Selling for Closers

Who is Ava Mistruzzi?

Ava Mistruzzi is the founder of Her Closing Academy. On Instagram she is @avamistruzzi, a verified account with about 286,000 followers as of October 17, 2026. Her bio calls the academy the "#1 soft selling academy for women entering remote high-ticket sales." She also has about 1.1 million followers on TikTok.

She did not start out as a natural. In her pinned story reel, she says she had no degree, no business background and no confidence. She tried dropshipping, side hustles and making content. She says none of it worked.

Then, in November 2022, she found high-ticket sales. She was still in school and, in her words, scared. She also calls herself an introvert. That matters, because her whole method is built for people who don't like to push.

What does Ava Mistruzzi sell?

Ava sells two things. First, she worked as a closer. She took sales calls for online businesses and got paid on commission. In one reel caption she says she did it with "no cold calling, no door knocking, just closing qualified inbound leads." That means the buyers had already asked for the call. If you want to see how different that is from dialing strangers, read our guide to what cold calling is.

Second, she now sells training. Her Closing Academy teaches women remote high-ticket sales. The site says students get training, coaching, mock calls and a community, and it invites people to a free online event. It also says no degree, business or social media following is needed. Our guide to what high-ticket sales is explains how this kind of job and its pay work.

Her numbers are big, and they are her own. She says she made $7.8K her first month, about $100K her first year and $360K her second year with bonuses. She says she closed $2.6 million in one year and was the top rep for 12 months in a row. In some reels she shows payout screens. We have not checked any of it, and nobody's results are guaranteed. Her own site says the same thing: it does not promise any results or earnings.

Hard selling vs soft selling: what is the difference?

Hard selling pushes. The rep talks fast, pressures the buyer and tries to win the yes. Soft selling pulls. The rep asks good questions, listens and helps the buyer make a choice that fits them.

Soft does not mean weak. Ava still asks for the sale. She just does it without the squeeze. Her academy site says it pairs strong closing skills with what it calls feminine energy. It is the core of her take on hard selling vs soft selling.

What are Ava's 7 rules for closing?

In a one-minute reel called "4 years of sales in 60 seconds," she sits in a chair with a laptop timer and runs through seven rules. Here they are in plain words.

1. Talk less. Listen more. She says the best closers know when to stop talking.
2. Objections are signals. "I need to think about it" usually means you have not found what is really holding them back.
3. Stop convincing. Your job is not to pressure a yes. It is to help them make a decision.
4. Competence beats confidence. Learn your framework, take more calls and review them. She says confidence comes after.
5. Understand their problem. Don't pitch until you know the gap between where they are and where they want to be.
6. "Too expensive"? Get curious. Don't rush to defend the price. She says price is often not the real objection.
7. A bad call is data. Find where you lost control of the talk, fix it and bring the fix to the next call.

Rule two and rule six line up with what we teach in objection handling for sales. Our Featured Closer Maddie DeCoste handles "I need to think about it" the same way. She digs for the real reason before she does anything else.

How does she say closers can earn more?

In a reel for women stuck at $5K to $10K months, Ava lists five things a closer can change.

• The offer. Bad leads, weak demand or poor delivery make every call an uphill fight. Sometimes, she says, you don't need to be a better closer. You need a better offer.
• Show rate and call volume. You can't close calls that never happen. Track how many calls get booked and how many people show up.
• Close rate. This is your skill. Review your calls and get a coach to spot what you miss.
• Deal size. Pitch the bigger package when it fits, and don't panic into a smaller deal at the first objection.
• Mindset. She admits it sounds corny. But if you fear "no" and fall apart after every lost deal, she says you will burn out.

Her close rate math is simple. Say you take 60 calls a month. At a 20% close rate, that is 12 deals. At 40%, it is 24. Same calls, twice the sales. In another caption she claims a 50% to 60% close rate of her own. Want more ways to raise yours? See our list of closing techniques for sales.

What is Ava's best story?

It is the one she pins to the top of her page. In it, she walks through photos of her old life: a desk, headphones and that silver minivan. She says she knew from a young age that her hometown path was not the life she wanted.

Then she shows her new life. She says she lives "the laptop lifestyle" and just bought a high-rise home in downtown Toronto. The reel has more than 186,000 plays. She ends it with a simple question: "If I can do this, why not you?"

She also talks openly about fear. In a reel on anxiety, she says she used to overthink every call and every choice. Her fix was not waiting to feel brave. It was doing hard things while scared, again and again. "You just have to stop waiting to feel ready before you start," she says.

What can any closer learn from Ava Mistruzzi?

• Quiet people can sell. She calls herself shy and introverted. In a recent caption she writes, "sales is a skill." You build it with practice.
• Fix the math before the mindset. Check your offer, your show rate and your call count before you blame yourself.
• Get curious, not defensive. When a buyer pushes back, ask a question. Don't argue.
• Review your tape. Every lost call has a lesson in it if you go back and listen.

She is not the only one teaching this. Our Featured Closer Kayla Hodges also trains women in sales and says the less you talk, the more you close. For a daily push, keep a few sales motivation quotes near your desk.

Where can you follow Ava Mistruzzi?

You can find her as @avamistruzzi on Instagram, TikTok and YouTube. Her academy lives at learn.herclosingacademy.com. As with any sales course, read the terms, ask hard questions and never borrow money you can't pay back to sign up.

Think back to that silver minivan and the $2,000 in the bank. In the same reel, she says the car she drives now was on her vision board five years ago. She did not get there by being the loudest person on the call. She got there, she says, by listening, asking and not quitting. That is soft selling. You can meet more people like her in our Featured Closers section.